Privacy Policy

Last updated: August 11, 2025

PawEase operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PawEase is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Pet information including details about your dog's breed, size, age, and anxiety triggers that you voluntarily provide to help us recommend appropriate products.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry, product reviews, or testimonials.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases and your pet's specific needs.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to:

• Send marketing, advertising and promotional communications by email, text message or postal mail
• Show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services
• Create targeted advertising campaigns on social media platforms like Facebook and Instagram
• Send educational content about dog anxiety, natural pet care solutions, and product usage tips
• Develop and improve our marketing campaigns and measure their effectiveness

SMS Marketing and Communications

If you provide your mobile phone number and consent to receive text messages, we may send you:

• Order confirmations and shipping notifications
• Abandoned cart reminders to complete your purchase
• Promotional offers and product announcements
• Educational content about pet care and anxiety management

SMS Consent and Opt-Out: By providing your phone number and checking the SMS consent box, you agree to receive text messages from PawEase. Message and data rates may apply. You can opt out at any time by replying STOP to any text message or by contacting us directly. You may also reply HELP for assistance.

SMS Frequency: Message frequency varies based on your activity and preferences. We may send up to 4 promotional messages per month, plus transactional messages as needed for your orders.

Location-Based Services

We may collect and use location information in the following ways:

• IP Address Location: We automatically collect your approximate location based on your IP address to customize shipping options, calculate taxes, and show relevant content
• Device Location: With your explicit consent, we may access your device's precise location to provide location-based services such as finding nearby veterinarians or pet stores that carry our products
• Shipping Address Analysis: We analyze shipping patterns and geographic data to optimize our fulfillment and marketing efforts

You can control location sharing through your device settings and withdraw consent at any time.

Customer Testimonials and Reviews

With your explicit consent, we may use your feedback, reviews, success stories, or testimonials in our marketing materials, including on our website, social media platforms, advertising campaigns, and promotional materials. We will always ask for your specific permission before using your testimonial publicly and will typically only use your first name and general location unless you specifically consent to additional information being shared.

Subscription Services

If you sign up for our subscription services (such as monthly supplement deliveries), we will store your payment information, shipping preferences, and pet information to process recurring orders automatically. You can modify, pause, or cancel your subscription at any time through your account settings or by contacting customer service.

Security and Fraud Prevention

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.

Communicating with You

We use your personal information to provide you with customer support, respond to your inquiries, provide effective services to you, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With SMS marketing providers (such as Klaviyo, Attentive, or similar services) to send text message campaigns, abandoned cart reminders, and transactional SMS notifications.
• With advertising platforms including Facebook, Google, TikTok, and other social media and advertising networks to create custom audiences, lookalike audiences, and retargeting campaigns based on your purchase history and website activity.
• With email marketing providers to send promotional emails, abandoned cart sequences, and automated follow-up campaigns.
• With analytics providers (such as Google Analytics, Triple Whale, or similar services) to analyze website performance, user behavior, and marketing campaign effectiveness.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Third-Party Data Sharing for Marketing

We may share certain personal information with third-party marketing partners and advertising networks to:

• Create custom and lookalike audiences on social media platforms
• Enable retargeting campaigns across different websites and platforms
• Measure and optimize advertising campaign performance
• Provide personalized product recommendations and offers

Your Control: You can opt out of this data sharing for advertising purposes by contacting us or using the opt-out mechanisms provided by the specific platforms.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information at the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

We implement appropriate technical and organizational security measures to protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

• Right to Access/Know: Request access to personal information that we hold about you.
• Right to Delete: Request that we delete personal information we maintain about you.
• Right to Correct: Request that we correct inaccurate personal information we maintain about you.
• Right of Portability: Receive a copy of personal information we hold about you and request transfer to a third party.
• Right to Opt out of Sale or Sharing: Opt out of the "sale" or "sharing" of your personal information for targeted advertising purposes.
• Managing Communication Preferences: Opt out of promotional emails using the unsubscribe option in our emails. For SMS messages, reply STOP to any text message or contact us directly to opt out.
• Location Services: Control location sharing through your device settings and withdraw consent for location-based services at any time.

You can exercise these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, including to the United States where our servers are located.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at mailbox1@pawease.xyz or contact us at:

PawEase
602 Whitetail Drive
San Marcos, TX 78666
United States

For the purpose of applicable data protection laws, PawEase is the data controller of your personal information.